A Cape Cod Salon That's Been Getting Hair Right Since 1988

New Image is a full-service Cape Cod hair salon in Dennis, MA, tucked into Theatre Market Place right on historic Route 6A. For more than three decades we’ve been the salon locals send their friends to — a team of master colorists doing dimensional color, precision cuts, and smoothing treatments in a space that’s polished but easy to relax in.

Our Story

Three Decades on Route 6A

Suzanne Hatch opened New Image Hair Salon in Dennis in 1988, and the salon has been a fixture in Dennis Village ever since. What started as one stylist’s shop has grown into a full team — but the reason people keep coming back hasn’t changed: honest advice, skilled hands, and hair you can actually live with once you leave the chair.

Over the years New Image has served generations of Cape Cod families, styled performers from The Cape Playhouse, and stayed woven into the life of the community through local events and everyday regulars. We’ve grown up alongside our clients — through big color changes, first haircuts, weddings, and the kind of long-standing relationships you only build by getting the work right, appointment after appointment.

The New Image Way

It Starts With a Real Conversation

Great hair isn’t about chasing whatever’s trending this month — it’s about a look that fits your hair, your face, and your day-to-day. Every appointment begins with an honest consultation, so you leave with color and a cut you can recreate at home, not just admire in the mirror on the way out.

Master-Level Color

As a Goldwell color salon staffed by master colorists, we get color right the first time — natural gray coverage, brighter summer blondes, or a full reset.

Honest Consultations

We’ll tell you what will actually work for your hair type and color history — and what won’t — before we ever pick up the foils.

Sophisticated, Never Stuffy

A full-service salon where the color is dialed-in, the conversation is easy, and you leave feeling like the best version of yourself.

Areas We Serve

Serving Dennis and the Mid-Cape

Clients drive to New Image from all over the Mid-Cape and Lower Cape — many past two or three closer salons to get to us, which we never take for granted.