We retail the same professional lines our stylists use on you in the chair — led by Goldwell, our color line. The right products at home are how your color, cut, and smoothing keep looking their best between visits.
New Image is a color-focused salon on Historic Route 6A in Dennis Village, with five Goldwell-trained master colorists who do this all day, every day. From first-time gray blending to full color correction, precision cuts, and smoothing built for Cape Cod humidity, our clients keep coming back — and telling their friends.
The number one reason color fades fast isn’t the color — it’s what you wash it with at home.
We don’t stock a shelf full of names for the sake of it. We carry the lines our stylists actually reach for — and we’ll point you to the exact ones that fit your hair and your service. Just ask at your next appointment.
The Lines We Reach For
Our Main Retail Lines
Goldwell
Goldwell is our color line — the professional German brand our colorists trust in the chair every day. Their at-home care ranges, like Dualsenses, are built to protect and extend your salon color between visits, so the work we do actually lasts. If we color your hair, this is the line we’ll most often send you home with.
Our Color Line
Color-Safe
Best Seller
KMS
KMS is all about styling and texture — part of the same professional family as Goldwell, and one of our most popular retail lines. From volume and hold to smoothing and shine, it’s what we reach for to finish a look, and what clients pick up to recreate it at home.
Styling & Texture
Client Favorite
Brazilian Blowout
If you’ve had a Brazilian Blowout or another smoothing treatment with us, the matching sulfate-free aftercare is how you protect it. These products are formulated to extend your smoothing results and hold off frizz for months longer.
Smoothing Aftercare
Sulfate-Free
Also on Our Shelves
Best-Sellers We Keep on Hand
Beyond our main lines, we keep a curated selection of best-sellers on the shelf — smaller inventory, hand-picked, the ones our clients ask for again and again. Don’t see your favorite? Ask us and we’ll do our best to get it for you.
Moroccanoil
The argan-oil pioneer — frizz control, shine, and hydration. A go-to for color-treated and dry hair.
Paul Mitchell
A professional staple: dependable cleansing, conditioning, and styling for every hair type.
Living Proof
Science-driven, patented formulas that deliver — from frizz and volume to a standout dry shampoo.
Saints & Sinners
A client-loved boutique line we keep on hand for the people who swear by it.
How to Get Them
Pick Up Your Products In-Salon
We don’t sell online — and that’s on purpose.
Everything is available right here in the salon, so your stylist can point you to exactly what’s right for your hair and your service before you spend a dollar.
01
Ask at Your Next Appointment
Tell your stylist what you’re trying to do at home — hold your color, tame frizz, extend a smoothing treatment — and they’ll build a simple routine around your hair.
02
Need a Refill? Just Reach Out
Running low and can’t get in? Call us at 508-385-6337 or send a quick note, and we’ll help you find the right product and arrange payment and pickup.
Professional products from random online sellers are often counterfeit, expired, or watered down. What you buy here is the real thing, straight from authorized distributors.
Expert Recommendation
Your stylist knows your hair and your history. Instead of guessing in a drugstore aisle, you get a specific pick for your color, your cut, and your routine.
Protects Your Color & Treatments
The right shampoo after color or a smoothing treatment can dramatically extend how long your results last. The wrong one quietly undoes them.
Ready When You Are
Ready for Your Next Appointment?
Book your visit and ask your stylist which products are right for your hair — no guesswork, no wasted money.