Dennis, MA · Cape Cod

Hair Color on Cape Cod

Color is what we do best at New Image — more than half of everything that happens in our chairs. From natural gray coverage to rich, dimensional color, our Goldwell-trained master colorists build a shade that looks like you on your best day.

Color, Done Right

What Is Dimensional Hair Color?

The look clients notice most — and the reason so many drive to Route 6A for their color.

Clients drive from across Cape Cod to our spot on Historic Route 6A in Dennis for one reason: color that turns out right the first time. Whether you’re covering the first grays, going a few shades brighter for summer, or finally fixing color that didn’t go to plan, every appointment starts with an honest conversation about your hair, your skin tone, and how much upkeep you actually want. No guesswork, no one-size-fits-all box color — just dimensional color that grows out beautifully and is easy to keep looking fresh between visits.

Dimensional hair color uses two or more shades — lighter and darker tones woven through the hair — to create depth, movement, and a natural, sun-touched finish. Instead of one flat color, dimension mimics how hair naturally lightens, so it looks richer, lasts longer between visits, and softens any obvious regrowth line.

That’s the difference clients notice most when they switch to New Image: color with depth reads as expensive and effortless, and it’s far more forgiving as it grows out than a single flat shade. During your consultation we’ll show you exactly how much dimension suits your hair and your routine.

What We Offer

Our Cape Cod Hair Color Services

Touch-Up & Single-Process Color

A single-process application to your new growth, or full color from roots to ends for rich, even color and seamless gray coverage.

Balayage & Ombré

Hand-painted color for a graduated, natural-looking effect, or a soft light-to-dark blend — the low-maintenance Cape Cod summer look that lasts into fall.

Glazes & Gloss

A quick shine-and-tone refresh between color visits to keep blondes bright, brunettes rich, and grays free of yellow. From $30.

Partial & Full Foil Highlights

Highlights, lowlights, or both — placed to add beautiful, dimensional color. See our dedicated highlights & foils page for partial and full options.

Color Correction

Fixing color that went brassy, uneven, or too dark. Bring a photo; we'll build a safe, realistic plan — it varies with your hair's needs and the severity of the previous color.

Pricing

Hair Color Prices

Every head of hair is different, so these are starting prices. Your stylist confirms the exact cost at your consultation based on your hair’s length and density.

Single Process Color $80+
Color & Blow-Dry $120+
Color & Cut $150+
Color, Cut & Blow-Dry $150+
Partial Foil $140+
Full Foil $160+
Glazes $30+

Prices are subject to change based on length and density of hair. See the full price list for cuts, styling, and specialty services.

What to Expect

Your Color Appointment, Step by Step

01 Consultation

We talk through your goals, your history, and your upkeep, then agree on a shade and a plan before we mix a thing.

02 Custom Formula

Your colorist hand-blends a Goldwell formula for your hair — never a box, never a shortcut.

03 Application & Tone

Color is applied, processed, then finished with a gloss or toner so the result is exactly right.

04 Blow-Dry & Finish

A smooth blow-dry shows off the dimension, so you see the finished look before you leave.

05 Take-Home Plan

We recommend the right care so your color stays true — and book your next refresh before you go.

06 Pair It Up

Add a cut or a smoothing treatment to get everything done in one visit.

Why New Image

Cape Cod Trusts Us With Their Color

Color is a craft, and it’s the heart of what we do. Our five stylists are Goldwell-trained master colorists who’ve spent years perfecting formulas for every kind of hair that walks through the door — from first-time gray blending to full corrective work. Because we’re a color-focused salon, you get colorists who do this all day, every day, not a cut shop that also dabbles in color. That experience is why so much of Cape Cod keeps coming back to Route 6A.

★ Voted Reader’s Choice Best Salon by Wicked Local / Community Newspapers — 18 years and counting.

Good to Know

Hair Color FAQs

Common questions about color, cost, and upkeep at New Image.

How much does hair color cost at New Image?

Single-process color starts at $80, color with a blow-dry at $120, and color with a cut and blow-dry at $150. Partial foils start at $140 and full foils at $160. Final pricing depends on your hair’s length and density and is confirmed at your consultation.

Will hair color cover my gray?

Yes. Our colorists formulate single-process and dimensional color specifically to blend or fully cover gray while keeping the result natural and easy to maintain between visits.

How long does a color appointment take?

Most single-process color takes about 90 minutes, while dimensional color with foils and a blow-dry usually runs two to three hours. We give you a time estimate when you book.

Do you fix color from another salon?

Yes — color correction is one of our specialties. Bring a photo of where you started and where you’d like to be, and we’ll build a safe, realistic plan to get there, sometimes over more than one visit.

Is your color safe with a keratin or smoothing treatment?

Absolutely. We regularly pair color with a Brazilian Blowout or Kerasilk keratin treatment and schedule them in the right order so your color stays true and your hair stays healthy. See our smoothing & keratin page.

Pairs Well With

Related Services

Highlights & Foils

Full and partial foils, balayage, and hand-painted dimension.

Explore highlights →

Smoothing & Keratin

Brazilian Blowout and Kerasilk to calm frizz for months.

See smoothing →

Haircuts

Add a fresh cut and blow-dry to complete your color.

View haircuts →

Ready When You Are

Book Your Cape Cod Color Appointment

New clients are always welcome. Book online in under a minute, or call the salon and we’ll find a time that works.

Areas We Serve

Coloring Hair Across Cape Cod

From first-time gray coverage to lived-in balayage, clients drive in for color from all over the Mid-Cape. Wherever you’re coming from — Route 6A, Route 6, or Route 28 — you’ll find us easy to reach in Dennis Village.

Not sure if we’re convenient to you? Give us a call — chances are we’re closer than you think.